Ride High in the Club Car or Bump Along Underneath it?
Talk about trying to catch the train after it has left the station, the big publishing houses are just now looking into Internet and network marketing. The Internet hit the publishing industry like a...
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Finally–Free Speech That’s Really Free!
14,400 hits, 94 countries, 7 months I find it fascinating that this modern Internet age has brought both its opportunities and challenges. For example, I began writing this blog in January of this...
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Why is a Book the BEST Calling Card?
Many years ago, in the distant past, even before Willie Nelson had a pony tail, I was working for an advertising agency and had a client who wanted to publish a book. His book was called It’s Your...
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5 Great Reasons to Write a Book
I’m here to say that writing a book is good for the soul as long as your expectations are realistic. The chances of being a best selling author are probably worse than winning the lottery, but notice...
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Top 5 Reasons Print Brokers P.O. Printers
Printers who let their hostility get the best of them are fools, because printers who are likely to survive this recession and move successfully forward must find ways to reinvent their relationships...
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Chinese Printers Play Dirty in Stealing US Customers
Is it too late to turn it around? It happened again in my area. Two more printers, and I’m not talking micro-shops, but printers with 40″ multi-color presses, full binderies, etc. closed their doors....
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Is Printing Injured, Maimed, or Dead?
Don't be so quick to place the marker. The Internet has been buzzing with reports of the demise of printing. The book industry in particular has been all aflutter about The Kindle, The Nook, and iPad....
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A Faint Voice from the Way Back Machine
Day 4, Bill Ruesch recession recovery diary Dear Reader, The name for a watch without hands--broken. I remember when the Rocky and Bullwinkle cartoons were first aired. I remember when pagers were the...
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If Discouraged, Try Something Different
Day 5, Bill Ruesch recession-recovery diary Dear Reader, Some may wonder if I’ve been sitting on my hands the last two years. My previous blogs could lead you to that conclusion, but you’d be wrong....
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Out of the Frying Pan–Into the Frying Pan?
Entry #6, Bill Ruesch recession-recovery diary Dear Reader, In my last post I mentioned redirecting my efforts toward book printing. Some may think that is a fool-hardy strategy, after all, e-books are...
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